So over a couple of Yammer rollouts now this is a collection of the reporting that has been requested.

This is a possible collection of analytic reports for Yammer:

Group user membership activity

1. As a group owner I would like to view the breakdown of new joiners to the group.
• So that I can make sure they are introduced and helped to get started by community managers in my group.
2. As a group owner I would like to view the breakdown of leavers from the group.
• So that I can understand who is no longer part of the group and contact them to discuss why.
3. As a group owner I would like to compare a list of users who are tagging with specified ‘topics’ against whether they are members of the group. (this one is to help me find new members based on understanding who is using tags this group uses but is not currently a member of the group).
• So I can invite non-members to the group as they are tagging with topics central to the group.
4. As a group owner I would like to identify users who are making positive/negative contributions.
• So that I can drive engagement by understanding how to focus the community management to drive positive contributions.

Group activity

1. As a group owner I would like to view the breakdown of current participation within the group members based on their contribution activity levels. Users can either be ‘lurking’, ‘active’ or ‘very active’.
• So that I can encourage increased positive participation.
2. As a group owner I would like to know how much activity new joiners are generating in the group.
• So that I can help new users become involved within the group and increase my groups positive contributions.
3. As a group owner I would like to know how many new threads were created in the group.
• So that I can ensure that the group is engaged in new conversations.
4. As a group owner I would like to know how many threads have been revived which were dormant in the group.
• So that I can understand if existing content is generating new activity and why that activity may have occurred.
5. As a group owner I would like to know a ranking of threads based on length of conversations (number of subsequent Yams).
• So that I can see which conversations generated the most discussion.
6. As a group owner I would like to know a ranking of threads based on number of user participants.
• So that I can see the conversations which engaged the largest numbers of users, this will allow me to understand why the conversation was popular and tailor any future community management activity.
7. As a group owner I would like to know a ranking of threads based on ‘likes’.
• So I can see which conversations were liked, so that I can understand if any follow ups could be useful based on the conversation topics.
8. As a group owner I would like to know a ranking of threads based on ‘topics’.
• So I can see how the folksonomy within the group is forming and help guide it.
9. As a group owner I would like to know a ranking of threads based on ‘shares’.
• So I can see which threads are being shared and where they are shared to help build new relationships with other groups.
10. As a group owner I would like to know a ranking of threads with ‘praise’.
• So I can see which users have been praised within the group and that praise liked the most, thus support for the praise.
11. As a group owner I would like to know a ranking of which threads were most responsive (the time between Yams being shortest).
• So that I can see which were ‘hot’ conversations and determine why that might have been, was it topic, peoples availability.
12. As a group owner I would like to list any threads with zero replies.
• So that I can help the author of the yam get an answer or help them find someone who could help.
13. As a group owner I would like to view the distinct users yamming in the group.
• So that I can see who my active users are in the group.
14. As a group owner I would like to view all the polls performed in the group.
• So that I can see what people are polling about and help shape future group engagement.
15. As a group owner I would like to view all the praise in the group.
• So that I can see who has been making good contributions.
16. As a group owner I would like to know how much activity has been done around the group notes.
• So that I can understand how much content is being generated and maintained within the group.
17. As a group owner I would like to know about the file activity within the group, such as type/size.
• So that I can understand how much file based content is being stored within the group and what types of content it is.
18. As a group owner I would like to understand any content which has been deleted from the group.
• So that I can understand why it was deleted.
19. As a group owner I would like to understand the level of positive versus negative yams within the group.
• So that I can understand the split of positive and negative sentiment.
20. As a group owner I would like to understand the top users contributing to the group.
• So that I can champion them as influencers within the group.
21. As a group owner I would like to understand the average thread number within the group.
• So that I can improve engagement.

Demographics

1. As a group owner I would like to map the locations of my group members.
• So that I can understand the location spread of group members to help me target information.
2. As a group owner I would like to view a breakdown of my group membership by job role.
• So that I can understand the role areas my group covers to help me target information.
3. As a group owner I would like to view a breakdown of my group membership by job grade.
• So that I can understand the grades for the group members to help target information.
4. As a group owner I would like to view a breakdown of my group membership by length of service.
• So that I can understand how to engage with people in the group.
5. As a group owner I would like to view a breakdown of my group membership by organisation element such as division.
• So that I can understand which areas of the business are coming together.
6. As a group owner I would like to view a breakdown of my group membership by primary language.
• So that I can tailor the language guidance for the group.
7. As a group owner I would like to view a breakdown of my group membership by region.
• So that I can understand which regions are coming together within the group.
8. As a group owner I would like to view a breakdown of my group membership by office location.
• So that I can tailor activity to drive engagement for a specific office location.

Overall Network activity

1. As a network leader I would like to understand the level of positive versus negative comments across the network tracked over a period of time.
• So that I can understand the sentiment of the network usage to help foster a positive environment.
2. As a network leader I would like to understand the total number of users within the network.
• So that I can understand how much of the business is a member of the network.
3. As a network leader I would like to have a list of user who are not directly part of the business within the network.
• So that I can ensure compliance and security considerations are being managed correctly.
4. As a network leader I would like to understand the total number of yams across the network tracked over a period of time.
• So that I can ensure the business is utilising the network.
5. As a network leader I would like to understand the topics being used across the network.
• So that I can understand which subjects my organisation are discussing.
6. As a network leader I would like to understand the number of yams which do not have a reply across the network.
• So that I can chase up the community leaders for those groups to help get a response.
7. As a network leader I would like to identify top influencers and champions across the network.
• So that I can understand who the champions are and why they are influencers.
8. As a network leader I would like to identify my most active groups and those under threat of becoming dormant.
• So that I can promote them within the organisation.
9. As a network leader I would like to view an activity trend over time across the network.
• To ensure I understand what has been active and to ensure the network engagement is growing within the organisation.
10. As a network leader I would like a list of top users by contributions across the network.
• So that I can promote these individuals to the network as champions.
11. As a network leader I would like a list of top groups by contributions across the network.
• So that I can understand the most engaged groups.
12. As a network leader I would like a list of users mentioned the most across the network.
• So that I can understand who is being brought into conversations across the network.
13. As a network leader I would like a list of the users with the most followers across the network.
• So that I can understand where the spheres of influence are within the network.
14. As a network leader I would like a list of the network admins.
• So that I can ensure the right people are performing the role.
15. As a network leader I would like a list of group admins across the network.
• So that I can ensure the right people are performing the community manager roles within groups.
16. As a network leader I would like to know a ranking of users by group admin.
• So that I can see which users are managing the most groups in order to make sure they are provided the support to provide the right engagement.

I’d welcome any additional requests or comments on those listed above. I’ve listed them with numbers to help with any commenting.